‘No cuts in green’: Almeria to promote region-grown fruit

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A CAMPAIGN has been set up by the Junta de Andalucia with the aim of promoting the marketing of Almerian melons and watermelons.

The ‘No cuts in green’ campaign is similar to an initiative launched two decades ago in collaboration with Horty-fruta and the fruit and vegetable sector of Almeria.

Cultivation of the two fruits has reportedly increased by 90 hectares over the past year, with Agriculture delegate, Jose Manuel Ortiz, saying the recovery is down to the ‘excellent produce’ provided by the region.

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The objective of the campaign is to raise awareness among farmers about the importance of the fruit meeting consumers’ tastes, getting the level of maturity and flavour just right to ensure that marketing can be based on the quality of the product.”

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