‘No cuts in green’: Almeria to promote region-grown fruit


A CAMPAIGN has been set up by the Junta de Andalucia with the aim of promoting the marketing of Almerian melons and watermelons.

The ‘No cuts in green’ campaign is similar to an initiative launched two decades ago in collaboration with Horty-fruta and the fruit and vegetable sector of Almeria.

Cultivation of the two fruits has reportedly increased by 90 hectares over the past year, with Agriculture delegate, Jose Manuel Ortiz, saying the recovery is down to the ‘excellent produce’ provided by the region.

The objective of the campaign is to raise awareness among farmers about the importance of the fruit meeting consumers’ tastes, getting the level of maturity and flavour just right to ensure that marketing can be based on the quality of the product.”

© No part of this web site may be reproduced without written permission from the publishers. All rights reserved. Todos los derechos reservados.


Please enter your comment!
Please enter your name here

We welcome comments from readers on our website and across our social networks. We invite you to discuss issues and share your views and we encourage robust debate and criticism provided it is civil.

However we reserve the right to reject or edit comments that:

• Contain offensive language
• Include personal attacks of any kind
• Are likely to offend or target any ethnic, racial, nationality or religious group
• Are homophobic, transphobic, sexist, offensive or obscene
• Contain spam or include links to other sites
• Are clearly off topic
• Impersonate an individual or organisation, are fraudulent, defamatory of any person, threatening or invasive of another’s privacy or otherwise illegal
• Are trolling or threatening
• Promote, advertise or solicit the sale of any goods or services

You grant us a non-exclusive, royalty-free, perpetual, worldwide licence to republish any material you submit to us, without limitation, in any format.