NISSAN retailers are reporting higher-than-expected demand for personalisation options on the all-new Nissan Micra. Approximately one-in-four are choosing to enhance the car’s expressive design with additional exterior and interior parts.
The news comes as Nissan reveals a new video showing the “hand-finished” nature of adding exterior personalisation parts to the B-segment hatchback. The “behind-the-scenes” footage focuses on the attention to detail which goes into the Micra’s personalisation programme, guaranteeing high-quality results every time.
Customer research amongst the first buyers of new Micra reveals that 60 per cent are attracted by the dynamic and expressive styling of the car. This is the number one reason for purchasing the new Micra. And when it comes to personalisation, Nissan’s offer to customers is second to none. More than 100 combinations are available for both the Micra’s exterior and interior and in a variety of vibrant colours.
Around 18 per cent of customers are choosing to personalise the exterior of their Micra. Bespoke components include exclusive bumper finishers, body side mouldings, 17-inch alloy wheels, door mirror caps and high-quality decals applied to the bonnet and roof.
Helen Perry, General Manager, Small Cars, Nissan Europe, commented: “The personalisation program for the all-new Nissan Micra was created to allow customers to express their individual character and design flair when their buy their car. Feedback from retailers has highlighted that the mix of fantastic choice and affordability for personalisation means it’s more popular than we expected.”